We are creatures of convenience. We love drive-thrus and fast food and “pay at the pump”. We have cell phones and PDAs to make sure that we stay connected. And when we grocery shop, we want the same instant gratification: everything in one spot, neatly lined up, and the checkout better be empty.
Perhaps your ideal world includes everything being at your fingertips; for me, I do not want to rush through my life. I enjoy not being available to anyone when I am away from home and if I get to explore a new store or location to pick up some of my food, I enjoy the outing.
But I realize that we are all different and I hear a lot from people who express an interest in eating local but find that it is not currently easy or convenient. The people I’ve talked to are not alone according to a recent survey conducted on behalf of Homegrown Ontario:
“According to an Ipsos Reid survey, most Ontarians would buy meat produced in Ontario, if it were identified as such on the package and sold at a comparable price to rival products. In addition, local products have a smaller environmental footprint, an increasing concern for shoppers.”
Look for the Homegrown Ontario sticker when you are purchasing your meats and you will know that some of your money is going to farmers that live in our own province, maybe in our own county.
The goal of Homegrown Ontario (started in 2007) is to make identifying Ontario meats easier. Why would you want to support Ontario meat?
- Keep money and jobs in this province
- Support a quality product that adheres to strict standards
- Reduce the environmental impact of importing meats
You can check out a Toronto Star article, “Eat local, meat lovers” about the initiative or you can visit Homegrown Ontario for facts and recipes.
In Essex County, these participants carry Ontario meats that carry the Homegrown Ontario seal:
Homegrown Ontario, Ontario meat, Paesano's, Sanson Estate Winery, Toronto Star